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BOOKS - Required Reading

Look at Our Analyst Report Selections

The Customer Management Scorecard: Managing CRM for Profit
by Bryan Foss, Merlin Stone, Neil Woodcock
December 2002

The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
by Michael Gentle
December 2002

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
by Merlin Stone, Bryan Foss, Merlin Stone
August 2002

Multi-function CRM Software: How good is it?
by Dick Lee, David J. Mangen, Bob Thompson
October 2001

CRM Automation
by Barton J. Goldenberg
February 2002

Strategic CRM: the complete implementation manual
by Dick Lee
February 2002

Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
by Moosha Gulycz, Stanley A. Brown
March 2002

A Practical Guide to CRM: Building More Profitable Customer Relationships
by Janice Reynolds
April 2002

CRM Best Practices & Self-Assessment
by Glen S. Petersen
April 2002

Accelerating Customer Relationships: Using CRM and Relationship Technologies
by Ronald S. Swift
October 2000

FEATURES

Business Performance Management

SAS - Cognos - Business Objects
Hyperion - Comshare - PeopleSoft
Gartner - Meta Group

Events

No records returned.

White Papers

ï¿½	CRM Solutions in Regulated Industries - Astea International 4/23/2002
ï¿½	White Paper Offers Nine Steps to Predict Returns From CRM Investments - Akibia Consulting 4/3/2002
ï¿½	The Mid-Market of Customer Relationship Management Goes Mainstream - FrontRange Solutions 11/1/2001
ï¿½	Building Customer Relationships That Last - FrontRange Solutions 9/1/2001
ï¿½	DMR Consulting Managing Director of CRM Connie Whitmore shows why it's critical for enterprises to implement CRM: fujitsu.com article - DMR Consulting 8/29/2001

CRM 101 Articles

ï¿½	NetSuite Adds Business Intelligence and Analytics To Real-Time Dashboards - 1/22/2004
ï¿½	Business Objects' Acquisition of Crystal Decisions Holds Promise - 8/4/2003
ï¿½	HYM Press Releases Dick Lee's new book, Strategic CRM: the complete implementation manual - High-Yield Marketing 3/5/2002
ï¿½	The Guide to Customer Matching Systems - Raab Associates 2/19/2002
ï¿½	The Guide to Customer Management Systems - Raab Associates 2/19/2002

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