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The Customer Management Scorecard: Managing CRM for Profit
by Bryan Foss, Merlin Stone, Neil Woodcock
December 2002
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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
by Michael Gentle
December 2002
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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
by Merlin Stone, Bryan Foss, Merlin Stone
August 2002
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Multi-function CRM Software: How good is it?
by Dick Lee, David J. Mangen, Bob Thompson
October 2001
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CRM Automation
by Barton J. Goldenberg
February 2002
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Strategic CRM: the complete implementation manual
by Dick Lee
February 2002
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Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
by Moosha Gulycz, Stanley A. Brown
March 2002
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A Practical Guide to CRM: Building More Profitable Customer Relationships
by Janice Reynolds
April 2002
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CRM Best Practices & Self-Assessment
by Glen S. Petersen
April 2002
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Accelerating Customer Relationships: Using CRM and Relationship Technologies
by Ronald S. Swift
October 2000
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