::Unica: A Perfect Model for Marketing Automation 

“During the next 3 years more organizations will implement full marketing automation solutions, extending beyond the customer management into brand management and resource optimization,” predicts Yuchun Lee, co-founder and CEO of Unica Corporation, in an interview with IntelliBusiness. >...more

::Chordiant Software Gives Thomson Travel Group Ticket to First-Class CRM

Thomson Travel Group, part of the largest tourism group in the world, has selected Chordiant's Marketing Director Solution as the foundation from which to drive comprehensive targeted marketing campaigns. >...more

 

::Marketing Automation Software Forecast and Analysis, 1999-2004 - IDC

This document discusses what the prospects for marketing automation applications are, and which technologies are fueling market growth. >...more

::Is marketing automation the next big thing? - Network World

"It's the latest boutique market, a potentially lucrative niche not yet discovered by the large vendors". This was way back in 1998 when the marketing automation as we know it today was in it's infancy.  >...more

::Cintas Implements Unica Affinium to Manage Worldwide B2B Marketing Programs - 10/01/01

::Beech Street Corporation Selects Group 1 Software for Data Accuracy and Enrichment - 9/24/01

::GE Capital uses SAS for EMA to roll out a consistent, global CRM strategy

::BeNOW Selects Unica Affinium to Automate Customers' Cross-Channel Marketing Campaigns - 9/17/01

::Allstate Selects MarketSoft's Lead Management Solution to Maximize Revenue - 8/13/01

::The Royal Automobile Club of Queensland Selects Protagona Worldwide’s High-Performance Marketing Solutions - 8/02/01

::NewsEdge Selects Aprimo to Streamline E-Marketing and Lead Management - 7/16/01

::Amway Selects Aprimo Marketing for Global Event Management - 5/21/01

::Marketing Capitalizes On E-Mail - InformationWeek 7/23/01

::Forrester Ranks Marketing Automation Apps - CRMDaily.com 7/18/01

::Customer Relationship Management: WANTED: The Perfect Marketing Automation Tool - DM Review, May 2001

::CRM - Marketing Automation gives CRM a Lift - InternetWeek 3/20/01

::Marketing Automation Tips for Busy Marketers - Digitrends 3/06/01

::Enterprise Data Quality: Covering all your Bases - DM Review

::Tools Analyze Marketing Efforts - InternetWeek 12/11/00

::The Decisioning Frontier: Get Ready for Marketing Automation - DM Review 

::International Direct Marketing: Tips and Tricks - Target Marketing

::Marketing: Take it in-house or kick it outside? - META Group/CNET.com

::Customer Relationship Management Solution Adoption Trends and Directions: Industry and Company Size Analysis - IDC, Sept 2001

::Effective CRM Requires Sound Segmentation - Gartner, Sept 2001

::Positioning for Success: Competitive Analysis and Profiles of CRM Services Leaders and Innovators, 2001 - IDC, Aug 2001

::Worldwide CRM Applications Market Forecast and Analysis Summary, 2001-2005 - IDC, Jun 2001

::Case Studies in Customer Relationship Management: Marketing Automation and the Data Warehouse - IDC, Jul 2000