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CHICAGO,
(DMA Conference & Exposition, Booth #1271) & Lincoln,
Mass. - October 30, 2001 - Unica Corporation, a provider of
award-winning enterprise marketing management solutions, today
announced the immediate availability of Affinium Interconnect
Modules. Unica's Interconnect Modules are
pre-packaged solutions for integrating the company's Affinium
Suite with packaged operational CRM or transactional systems.
Initially available for Siebel, PeopleSoft CRM Solutions (Nasdaq:
PSFT), BroadVision, and Clarify systems, Unica's Interconnect
Modules leverage the company's unique Universal Dynamic
InterconnectTM (UDI) technology to greatly simplify data access
and integration. UDI is the foundation of Unica Affinium's
unique open architecture, which enables Affinium users to access
the data sources they need and to easily integrate Affinium with
popular CRM applications and legacy systems.
With Interconnect Modules, Unica is
helping companies further maximize the value of their legacy and
CRM applications in two important ways. First, Unica
provides organizations with a much richer degree of customer
information integration and flow across operational, analytic
and marketing systems, resulting in a more comprehensive,
integrated approach to managing their customers. And
secondly, the solution enables companies to achieve this
objective in a much faster and in a more cost-effective manner.
"Unica's Interconnect Module
makes the integration of Affinium with PeopleSoft 8 CRM even
simpler, " said Barbry McGann, vice president, PeopleSoft
CRM Product Strategy. "It allows PeopleSoft customers
to leverage and increase the return on their investment in our
pure Internet CRM solution by conveying customer data to where
it is needed through seamless integration between marketing,
sales and service departments."
According to Aaron Zornes, executive
vice president and director of Application Delivery Strategies,
at the META Group, CRM solutions (e.g. Siebel and SAP) tend to
be highly customized when implemented. "Organizations
need to carefully look at any canned integration solution,
especially off-the-shelf adapters that may require custom
coding," said Zornes. "It is common for
organizations to add additional tables, use fields in somewhat
non-standard ways, and create new logical relationships between
business components. Changes to core business objects or
database tables often require off-the-shelf adapters to be
'adapted.'"
Leveraging the wizard-driven
configuration and the open XML interface of Unica's UDI,
organizations are able to reconfigure Affinium to map to data
sources within their CRM applications, without requiring any
custom coding. Unica's Interconnect Modules provide
integration blueprints and proven methodologies for integrating
with popular operational CRM applications while enabling
companies to flexibly adapt to changes in the data
infrastructure and business needs over time.
Extraprise Group Employs
Interconnect Modules to Integrate Unica's Affinium Suite with
Siebel Application
"We recommend applications and
solutions that best meet our customers' individual needs,"
said Laurie Harris, practice manager, at Extraprise Group, an
international technology consulting firm specializing in CRM.
"Unica's Affinium provides the rich marketing and
analytic functionality many customers need in a solution that is
easily integrated with nearly any data source or operational CRM
infrastructure. With Unica's Interconnect Modules, based
on UDI, there is no custom programming. Unlike competitive
products, Unica's Affinium can be easily reconfigured to adapt
to ever changing data requirements and business needs."
For a leading insurance provider,
Extraprise teamed with Unica to integrate Affinium with existing
Siebel systems to optimize the insurance company's lead
management process and automate its marketing activities in
support of its business objectives. Using Unica's Affinium,
the company is able to determine which prospective customers are
most likely to purchase and hold an insurance policy for one
year and arm its sales team with prioritized lead flow for
better utilization of sales resources and enhanced revenue.
By integrating Affinium with legacy data sources and its
existing Siebel operational CRM systems, this major insurer is
able to better integrate marketing with its contact center and
sales functions for greater profitability.
"Unica provides customers with
a platform that powers their marketing innovation.
Unique in the industry, Affinium's open architecture allows our
customers to integrate with all of their touch points -- from a
call center to sales to store and branch systems -- providing
faster time to market and the flexibility and lower total cost
of ownership demanded by today's dynamic businesses," said
Yuchun Lee, Unica's co-founder and CEO. "With
Affinium, marketers maximize brand awareness and strengthen
customer relationships. Companies benefit from
best-of-breed marketing capabilities and a solution that easily
integrates with their CRM ecosystem."
About Unica
Unica, a provider of award-winning
enterprise marketing management solutions, helps leading
businesses implement one-to-one customer interaction strategies
that communicate the right message to the right person at the
right time - whatever the channel. Affinium, Unica's
modular, cross-channel marketing suite, delivers deep
functionality for data mining and predictive modeling, customer
interaction and campaign management, reporting, and real-time
personalization. Hundreds of businesses worldwide rely on
Unica's software, services, and expertise to build profitable
customer relationships and achieve marketing success. Headquartered
in Lincoln, Mass., Unica is privately held with offices
throughout the U.S., in London and Singapore, and a network of
distribution partners in Europe, South Africa, and South
America. Its customers include Lands' End, Merck-Medco,
Bank of Montreal, Fingerhut, ABN AMRO, Marriott, Scotiabank, and
AOL-AAdvantage. For more information, call 781-259-5900 or
visit www.unicacorp.com.
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Unica, Unica Affinium, Affinium,
Affinium Campaign, Affinium Model, Affinium eMessage, Affinium
Interact, Affinium Report, Universal Dynamic Interconnect,
Interconnect Modules, Keep Each Customer in Focus, Customer
Value Maximization, MAP, and One-to-One Optimization are
trademarks of Unica. All other trademarks are the property
of their respective owner.
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