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AMR
Research has recently announced its technology market forecasts
for select segments in the enterprise applications market,
estimating that the
overall market will reach $70 Billion by 2006. The firm also
identified key
trends and leading vendors in each segment including CRM, enterprise
resource planning and supply chain management.
AMR Research
surveyed several hundred software vendors and conducted an end-user
survey during the first half of 2002 to evaluate and prepare market
sizing and a forecast for each segment.
Extensive review of
business models and public financial records were also included in
the overall analysis. Each vendor was measured on total revenue,
product type, software revenue, application segments, regional
market, and customer size. Additional methodology is included in the
findings.
As
a whole, the CRM market has stalled from past years of rapid growth
due to a number of external factors. AMR Research predicts that the
current CRM market will improve as it drives growth rates between
25-30 percent in the next few years, reaching $26 Billion by 2006.
Key areas of focus will be on B2B operations and the public sector.
Customer service, e-commerce, Sales Force Automation (SFA), Partner
Relationship Management (PRM), and analytics prove to be the fastest
growth areas. Leaders in this space include Siebel Systems, SAP AG,
Peoplesoft, Inc., Oracle, and Vignette.
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